Why should you use Virtual Tours for your business?

Posted on 18/04/202228/04/2022 by Availia Digital

Virtual tours allow the viewer to see a 3-dimensional image of an existing location or business. They are usually composed of a sequence of images and are designed to allow your customers and clients to step inside your business from any device. So, if a picture is worth a thousand words, imagine what a virtual tour could be worth.

Virtual tours are a good example of engaging content, and they can be a reason for users to want to stay on your website.

They also give your customers the ability to get a much better idea of what you do and what you are able to offer as a business.

Here are five benefits of virtual tours for your business:

Virtual tours can be used in every business including real estate, restaurants, construction companies, retail stores, car dealerships, and many more.
Visitor retention statistics have shown that websites with virtual tours are viewed 5 to 10 times longer than those without.
A virtual tour offers extra confidence in your business as clients and customers can view inside and see how and where you work. They will naturally feel more affinity with businesses they can see.
It is possible to generate faster and more sales when your website has 360-degree photos as 97 % of consumers go online prior to making a purchase to research products and, services locally.
The conversion rate can be up to 27 % higher on pages that use engaging content like virtual tours over those sites using standard two-dimensional images.

Whether your business is in retail, education, real estate, or any other industry, the evidence suggests that more people will be willing to purchase from you or work with you if they know who and what you do.

I am sure that you can see that the possibilities are endless, and we are ready to help present your business in a new and engaging way using VR tours.

Use Chatbot Marketing to Increase Your Profits

Posted on 28/06/202002/01/2021 by Availia Digital

Chatbot maketing can increase your business profitability

Use Chatbot Marketing to Increase Your Profits

The world of Internet or Digital Marketing is rapidly changing and Chatbot Marketing (also known as Messenger Marketing, Facebook Messenger Marketing) is evolving into the next best thing. The more well-known marketing channels like websites, email, and Facebook ads are still relevant but are evolving as customers demand more from the businesses that they engage with. So, what was the best practice yesterday may not be the best practice today.

Chatbots and chatbot marketing are potentially one of the most effective yet underutilized ways to promote a business. To maximize the success that your business can achieve, it is important for you to have a solid and holistic marketing strategy.

The starting point in your chatbot marketing strategy, after getting your bot designed, is to build a list of subscribers. This can be done using current email lists, networking in person, Facebook ads, Facebook posts, business pages, Google My Business, on your website, and the list of ways goes on.

Chatbot Design

Branding needs to be consistent with your other marketing channels. Use the same logo and colour scheme in your chatbot design. People will begin to recognize the messages that you send and look for them. Familiarity is vital in any business, more importantly in your marketing efforts.

The target group of potential customers is people using mobile devices to check their messages. Therefore, make your messages attractive and engaging by using images, and using shorter, to-the-point messages. Also check that your flows function as intended, that your messages comply with the terms of use.

Chatbot Marketing Etiquette

Utilize all the subscription information that you gather to ease the shopping experience of your customers. Like email, you can strategically plan when your messages will be delivered. Remember, People do not like getting messages at inconvenient times, especially if it is something that they must act on quickly. Be considerate by making your offers convenient and easy for people to take advantage of, and you will have more sales than you otherwise would.

Unlike email, your bot should deliver an instant reply to the customer and your bot design needs to deliver the information being requested. After this initial interaction, use your bot to deliver your marketing messages, tell your story, and give them a special promotion or offer. It will build trust in your clients and make them more apt to make a purchase from you.

Use your chatbot marketing campaign to get your customers more involved with other promotion portals. For example, always give readers several ways to learn more about what your message is discussing. End every message with a call to action such as encouraging them to share special promotions through Social Media or direct them to a video that shows them how best to use a new product.

If you run out of ideas for your marketing via Messenger campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. The answers can then be added to your bot flows and potentially re-engage your customers.

Summary

Chatbot marketing is a great way to promote a business. In fact, it is one of the most effective and inexpensive ways to market. For your business to truly achieve its maximum potential, it must utilize messenger marketing strategies. Follow the advice provided in this article and begin implementing or improving your marketing campaign.

Why use a Content Management System

Posted on 30/12/201902/01/2021 by Availia Digital

The Benefits Of Using A CMS or Content Management System

The way webpages and websites are constructed has changed considerably over the last decade or so. Hard-coded HTML pages that were once so popular have largely been replaced with content management systems or CMS for short. Many platforms are available for creating CMS and in this article we explore and discuss their benefits.

One of the biggest advantages of using a content management system to build your webpages is that a number of individuals can collaborate when new content is added. Individual users can be assigned roles which can vary from administrators who have full access to all areas of the website, to contributors who are only able to add additional material. In addition, other users can have rights as editors or, depending on the system used, authors.

One of the benefits of using a CMS for the owner of the website is that individual writers can contribute posts or pages written in their own style. This also has indirect benefits in terms of search engine optimization because the search engine will regard the website as having more authority when a number of different authors contribute to it. Another benefit is that other content, such as rich media like audio or video files, can easily be added to a content management system without the user having any technical knowledge or experience – ideal for situations where a business encourages the workforce to add their own material.

The old-fashioned practice of hiring a web designer to create pages for you, link them together with hyperlinks and construct a navigation menu has almost disappeared since the introduction of CMS. Web designers now focus their talents on building responsive and engaging content management systems for their customers and no longer have to worry about updating or adding content. They are free to utilize their skills where it is needed most instead of completing numerous amendments for the user.

From the user’s point of view, this also means that there is no delay between deciding to add extra content and actually seeing it live. Updating is done in real-time, so posts written daily will show up as soon as they are published. Once again, this is great for ranking well in the search engines as it will be seen as fresh, topical content and that is exactly what is required these days.

Where the post is lengthy, an extract can be shown instead of the full article if required. Another one of the real benefits of using a CMS is that as the content is added, it will build gradually into an archive that can be linked to either at the foot of a page or in a sidebar. This means that content is never lost, and a valuable resource will appear over time

There are many open-source CMS platforms available including WordPress, which started life as a blogging platform, Drupal and Joomla! All of these are free to use, and while this is an attractive and tempting option for inexperienced users to build their own website, it is still a good idea to consult a professional if a professional result is required.