Use Chatbot Marketing to Increase Your Profits
The world of Internet or Digital Marketing is rapidly changing and Chatbot Marketing (also known as Messenger Marketing, Facebook Messenger Marketing) is evolving into the next best thing. The more well-known marketing channels like websites, email, and Facebook ads are still relevant but are evolving as customers demand more from the businesses that they engage with. So, what was the best practice yesterday may not be the best practice today.
Chatbots and chatbot marketing are potentially one of the most effective yet underutilized ways to promote a business. To maximize the success that your business can achieve, it is important for you to have a solid and holistic marketing strategy.
The starting point in your chatbot marketing strategy, after getting your bot designed, is to build a list of subscribers. This can be done using current email lists, networking in person, Facebook ads, Facebook posts, business pages, Google My Business, on your website, and the list of ways goes on.
Chatbot Design
Branding needs to be consistent with your other marketing channels. Use the same logo and colour scheme in your chatbot design. People will begin to recognize the messages that you send and look for them. Familiarity is vital in any business, more importantly in your marketing efforts.
The target group of potential customers is people using mobile devices to check their messages. Therefore, make your messages attractive and engaging by using images, and using shorter, to-the-point messages. Also check that your flows function as intended, that your messages comply with the terms of use.
Chatbot Marketing Etiquette
Utilize all the subscription information that you gather to ease the shopping experience of your customers. Like email, you can strategically plan when your messages will be delivered. Remember, People do not like getting messages at inconvenient times, especially if it is something that they must act on quickly. Be considerate by making your offers convenient and easy for people to take advantage of, and you will have more sales than you otherwise would.
Unlike email, your bot should deliver an instant reply to the customer and your bot design needs to deliver the information being requested. After this initial interaction, use your bot to deliver your marketing messages, tell your story, and give them a special promotion or offer. It will build trust in your clients and make them more apt to make a purchase from you.
Use your chatbot marketing campaign to get your customers more involved with other promotion portals. For example, always give readers several ways to learn more about what your message is discussing. End every message with a call to action such as encouraging them to share special promotions through Social Media or direct them to a video that shows them how best to use a new product.
If you run out of ideas for your marketing via Messenger campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. The answers can then be added to your bot flows and potentially re-engage your customers.
Summary
Chatbot marketing is a great way to promote a business. In fact, it is one of the most effective and inexpensive ways to market. For your business to truly achieve its maximum potential, it must utilize messenger marketing strategies. Follow the advice provided in this article and begin implementing or improving your marketing campaign.
